An Evolving Garage Door Company
When our garage door repair company was first started, we would get hand-written letters such as the one above. People took the time to mail a hand-written letter to express their appreciation for services done at their home. It was almost assumed that if you were in the phone book- you were probably legitimate. Was that always true….not always. Have things changed? I’d say so.
Make it a goal to bring your social impact to the customer. By using advertising, awareness, and networking; your target audience will be more likely to interact with your message. What good is a review or feedback if it goes un-noticed or isn’t shared in more than one place? Most sites allow you to claim your listing, or create an account in which you reply to your customers’ feedback to let them know that you appreciate it. You wouldn’t just take a message from a satisfied customer over the phone would you? Of course not! So why leave their feedback unanswered? Some of the biggest changes in companies, and some of the greatest changes come from criticism or customer feedback.
Small Business Reviews and Social Media
Google+, Yelp!, Facebook, Foursquare, Angie’s List, LinkedIn, Twitter, and numerous other review and social sites have grown in popularity as technology advances. And when it comes to businesses in today’s technologically savvy society, using social media and review sites can be very advantageous. Most sites are either already, or are in the process of, displaying a ratings system next to business listings as a supplement to help consumers choose the company that’s in their best interest. The great news is that it is easier than ever to interact with your customers after providing services much like ours in the garage door, garage door opener, and garage door repair industries.
If you’re open and responsive to suggestions and changes, and are willing to see things from the customer’s perspective, chances are…you’re an entrepreneur in the making. There is nothing better than reading a review about your services that you know your entire service area can read when they search for you! It’s not just about paying the most money to get that great spot in the phone book anymore. Fortunately, you can’t just buy the top spots anymore, and the ethics and character of business practices is showing itself more now than ever! Integrity, honesty, ethics, and transparency are become essential to running a small business in today’s world.
Garage Door Repair: Our Social Media Objective
It’s more than just a name these days, and social media and review sites are setting the record straight. Social networking and customer feedback are the backbone of today’s service industry. For a garage door repair company like ourselves, it is the lifeblood of who we are as a company. Our name may be “Plano Overhead Garage Door”, but our identity is “Top Quality Service”.