Posts Tagged ‘Garage Door Company’

Nationally Recognized by IDA – Industry Leading Magazine – For Local Disaster Efforts and Charity Work

Written by Nick McGregor. Posted in Charity, Community Outreach, Disaster Relief, Rowlett Tornado

The leading magazine in our industry, ‘The International Door & Operator Industry’ by the International Door Association, has published our story about the disaster relief and charitable work we performed following the Rowlett tornadoes a few months ago.

 

Rowlett Tornado Published IDA Magazine Article

Here’s a closer look at some of the images that they included in their article about our company.

CHI Door Tornado Rowlett Rowlett Tornado Service

We love our community, and truly care about all of you!  If you were affected by the Tornado in Rowlett, or any of the Hail Storms that hit Wylie, Murphy, Farmersville, and Plano areas- be sure to give us a call.  We have helped hundreds of customers get new garage doors installed- most of which were installed the same day as the initial call.  We’re here to help everyone get back to normal!

CLICK HERE TO LEARN MORE ABOUT OUR COMMUNITY INVOLVEMENT AND CHARITABLE DONATIONS!

 

By Nick McGregor, General Manager of Plano Overhead Garage Door

About our Technicians

Written by Nick McGregor. Posted in Misc. Garage Door Information in Plano, TX

top-quality-badge

The professionalism and knowledge of our service technicians is spot-on.  Their mannerisms will put you at ease from the get-go. Our crew of Technicians are OUR employees, not sub-contractors, and receive in-house training.  And their trucks? Clean and fully stocked, ready for any service or repair necessary to your garage door and opener. We don’t want to waste your day by us traveling around searching for parts.

And one last thing…..we don’t go a week without customers calling in or going online to give positive reviews on our Technicians, whether it’s their professionalism or them as an individual.

It’s about YOU, our customer.  The priority we have is to be efficient and provide service to you that leaves you confident.  We know how precious time is to everyone; therefore, we have top-notch professionally trained Technicians, quality replacement parts and same day appointments to make your life easier.

Click here to learn more about our staff and our company!

 

By Nick McGregor, General Manager of Plano Overhead Garage Door

 

 

Defining Your Target Audience and Service Area as a Business: An Example from the Garage Door Repair Business

Written by Nick McGregor. Posted in About Our Garage Door Company in Plano, TX, Garage Door Service Area, Types of Garage Door Repair in Plano, TX

It seems pretty easy.  If a customer calls, you take care of their needs.  However, learning which customer is right for your business can take your company to the next level.

If we, at Plano Overhead Garage Door, were to accept every customer that called in, we would actually be doing them a DIS-service.  It is extremely important to realize that ethical business practice includes the ability to pass certain customers on to your competitors that can better suit their needs over time.  Thinking in the best interest of your customers will reflect on fundamental ethics at the core of your business model, especially in regards to the service and repair industry.  The best example for our business is the fact that we refer an average of 5 to 10 Commercial jobs to a local company in Plano.  We know that he is better suited for our customers’ needs, and we know that Commercial jobs are not our bread-and-butter (or our cup of tea).

 

Garage Door Repair Customers

Realize Your Customer Base

If the bulk of your customers are in a certain area, or if you tend to get a lot of quality business in certain areas, you might consider this to be your customer base.  The needs of your customers absolutely must line up with the abilities of your garage door repair company.  If you are best at installing residential garage doors, make sure that you accept and target a customer base that reflects your capabilities.  If you can get the best prices on retail parts in your area, cater to retail customers and consider opening up a storefront.  Defining your target audience, and aligning yourself with your customer base is extremely important.

 

Garage Door Repair Opportunity

Opportunity Cost

Two one hour jobs within your defined service area can be much more profitable than one two hour job outside your service area.  It can be tempting to take that big job that’s 30 miles away, but consider the fact that the demand for services is extremely volatile.  Choosing to chase a job off the beaten path to keep your guys busy is a great way to end up with nobody around once the phones start ringing off the hook.  Evaluate what you will be giving up in order to achieve a specific task, and whether it makes since to do one thing versus the potential gains from another.  All this being said, it’s worth noting that a bird in the hand is worth two in the bush.  There is a very complex methodology to the balance between keeping technicians busy, but leaving just enough room for incoming business.  The companies that last are the ones that have learned to keep their technicians busy all day, while not having to turn down their bread-and-butter customers.

 

Garage Door Repair Customer Service

Be Considerate to Your Customer

Many start-up companies have a hard time turning away customers that aren’t within their customer base.  It has taken almost 40 years for us at Plano Overhead Garage Door to expand to a service area of roughly 500 square miles, and we have 8 full-time service technicians.  Our company has stayed true to it’s roots and referred jobs from outside our service area or expertise to other companies since day 1.  If you cannot provide reliable service to a customer the same day that they request it, then you shouldn’t be greedy.  Same day service is something that has kept us in business, as well as the ability to address warranty issues within a few hours of initial calls- regardless of how busy our phones may be.  If you don’t leave room to schedule repairs of broken garage door springs, your customers will likely be trapped in their garage and be forced to call other companies.  Certain garage door repair jobs just cannot wait.  Be flattered and grateful that these customers chose your company, but remember to do what’s right for the customer- not just yourself.  You can either equip yourself to be available at all times with proper staffing, preparation, scheduling, efficiency, and so on; or choose to allow your competitors to capture a portion of your potential revenue.

 

Garage Door Repair Costs

Evaluate Your Costs

How much are you willing to spend to acquire certain customers?  How much excess cost would be associated with expanding your average job by 5 miles?  Is it worth the cost of gas, materials, human capital, wages, time, and effort?  Does it make sense to go after those customers that are outside your target service area?  What type of jobs and associated costs are involved with different types of customers, or different cities?

 

Garage Door Repair Competitor

Consider Your Competitors

How competitive is the region in which your customers are coming from?  If you grow in a particular area, are you likely to get snuffed out by a larger competitor?  Is there any advantage to supplying your competitor with customers that you can refer to them in order to concentrate your own efforts?

 

Garage Door Repair Service Area

Draw it Out

Put it on paper.  Draw a line.  If you don’t have a defined service area, it can become tricky when it comes to communication within your company.  There is nothing worse that promising a customer your services, only to tell them down the road that you cannot take care of what they have asked from you.

From our experience….draw the line in pencil.  Business is an ecosystem, always evolving.

 

Call Plano Overhead Garage Door with any garage door repair needs in the Allen, Frisco, Garland, Plano, Murphy, Richardson, Wylie, Dallas, McKinney, or surrounding North Dallas areas.    972-422-1695

By Nick McGregor

 

More Than Just a Name: Social Reviews and Customer Feedback

Written by Nick McGregor. Posted in Customer Reviews in Plano, TX, Garage Door Marketing, Garage Door Social Interaction

An Evolving Garage Door Company

Hand Written Customer Feedback - Garage Doors

When our garage door repair company was first started, we would get hand-written letters such as the one above.  People took the time to mail a hand-written letter to express their appreciation for services done at their home.  It was almost assumed that if you were in the phone book- you were probably legitimate.  Was that always true….not always.  Have things changed?  I’d say so.

Make it a goal to bring your social impact to the customer.  By using advertising, awareness, and networking; your target audience will be more likely to interact with your message.  What good is a review or feedback if it goes un-noticed or isn’t shared in more than one place?  Most sites allow you to claim your listing, or create an account in which you reply to your customers’ feedback to let them know that you appreciate it.  You wouldn’t just take a message from a satisfied customer over the phone would you?  Of course not!  So why leave their feedback unanswered?  Some of the biggest changes in companies, and some of the greatest changes come from criticism or customer feedback.  

 

Small Business Reviews and Social Media

Garage Door Reviews

Google+, Yelp!, Facebook, Foursquare, Angie’s List, LinkedIn, Twitter, and numerous other review and social sites have grown in popularity as technology advances.  And when it comes to businesses in today’s technologically savvy society, using social media and review sites can be very advantageous.  Most sites are either already, or are in the process of, displaying a ratings system next to business listings as a supplement to help consumers choose the company that’s in their best interest.  The great news is that it is easier than ever to interact with your customers after providing services much like ours in the garage door, garage door opener, and garage door repair industries.

If you’re open and responsive to suggestions and changes, and are willing to see things from the customer’s perspective, chances are…you’re an entrepreneur in the making.  There is nothing better than reading a review about your services that you know your entire service area can read when they search for you!  It’s not just about paying the most money to get that great spot in the phone book anymore.  Fortunately, you can’t just buy the top spots anymore, and the ethics and character of business practices is showing itself more now than ever!  Integrity, honesty, ethics, and transparency are become essential to running a small business in today’s world.

Garage Door Repair:  Our Social Media Objective

It’s more than just a name these days, and social media and review sites are setting the record straight.  Social networking and customer feedback are the backbone of today’s service industry.  For a garage door repair company like ourselves, it is the lifeblood of who we are as a company.  Our name may be “Plano Overhead Garage Door”, but our identity is “Top Quality Service”.

By Nick McGregor

plano door logo Plano Overhead Garage Door
1100 N. Central Expy Suite #A
Plano, Texas 75074

Service Areas
Sitemap E-Mail - info@planooverhead.com

972-422-1695

Hours of Operation

Come See Us
M-F: 8:00 - 5:30
Sat: 9:00 - 1:00
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DIRECTIONS TO US

Testimonials

  • September 23, 2016:

    "We've used Plano Overhead many times since the late 1990's and have been pleased every time!"


    -Sally R.    Plano, TX
  • September 7, 1987:

    "Prompt, courteous, and took care of the job in a very professional manner.  The enthusiasm to do the job right was refreshing to say the least."

    -Jared F.    Richardson, TX
  • January 2, 2017:

    "The customer service of this company is great.  They go the extra mile to make things right.  Use this company.  They fix your problems correctly and have quick service too."

    -Richard S.    Dallas, TX
  • March 14, 1995:

    "Plano Overhead quickly diagnosed my problem, made the necessary repairs, and adjusted the door for proper operation.  All I can say is, again, thanks for the excellent service and very professional service personnel.  The cost was very reasonable as well!"

    -Lynn P.   McKinney, TX
  • December 4, 2006:

    "Great service! I couldn't be happier!  I'm just amazed that in today's hurry up, make a quick dollar and get out world, this kind of expert service and friendly attitude still exists.  I don't mind paying for this kind of service and attitude.  I'll never call anyone other than Plano Overhead!"

    -Steve S.   Wylie, TX
  • January 27, 2017:

    "My garage door spring broke this morning.  I had used Plano Overhead before and was really impressed with their customer service and the professionalism of their technicians.  They stand behind their work and their products.  I have always recommended them to people I know and will continue to do so!"

    -Mark Z.   Allen, TX
  • January 14, 2004:

    "Thank you for your timely and professional service and your reasonable prices!"

    -Emmett W.   Garland, TX
  • December 6, 1993:

    "As a small business owner myself, I would like to commend your company for taking the extra step many business fail to take these days. Please feel free to add me to your list of references."

    Johnathan T.    Plano, TX
  • March 12, 2011:

    "Great service, great price, great company."

    -Chris H.    Plano, TX
  • August 13, 2006:

    "I cannot believe I got a Thank You Note from you guys!  Your promptness, courtesy, sympathy, and efficiency all made my situation a little easier."

    Richard W.   Murphy, TX
  • June 27, 2013:

    "The entire process was fantastic.  I walked into their showroom, and a representative was more than ready to help!"

    -Tony B.    Plano, TX
  • February 23, 2017:

    "Technician arrived on time on very short notice.  He worked efficiently and completed work in about one hour.  He even took time to answer questions and go over the work!"

    -Viadhe T.    Carrolton, TX
  • May 7, 2014:

    "Everyone from the technicians to the receptionists are always so pleasant to deal with.  You will not be disappointed with this company!"

    -Betsy Y.    Allen, TX
  • May 30, 2015:

    "Service was great, very professional and helpful!"

    -Steve J.    Frisco, TX
  • August 8, 1997:

    "I appreciate the fast service.  It's great to find a company I can rely on.  I'll recommend you every chance I get!"

    Stephany R.   Richardson, TX
  • January 5, 2012:

    "It is great to find a local company that you can depend upon.  I will definitely recommend your company to others who may have problems with their garage door."

    -Christina L.     Allen, TX
  • October 31, 2014:

    "About as good an experience as you can get, the installer was professional about his business, showed up on time, and completed the job in the time estimated."

    -Mark M.     Frisco, TX
  • August 19, 2014:

    "Plano Overhead Garage Door runs their business the way consumers wish all businesses were run.  They are simply a premier service provider."

    -Arlene M.    Plano, TX
  • January 6, 2017:

    "Scheduling was very responsive both via email and over the phone.  They were very professional and timely during the install, and even programmed my vehicles to the garage door opener before leaving.  I will continue to hire Plano Overhead Door in result of my experience today and will highly recommend them to my neighbors!"

    -Jon M.    Plano, TX
  • June 17, 2014:

    "Punctual, knowledgeable, and fast."

    -Dawn H.    Richardson, TX
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